In 2021, GOODMeat, a brand of Eat Just Company, launched the world’s first cell-cultured chicken meat in Singapore. Together with Harsha, we were heavily involved in producing photography (Harsha) and videography work for GOODMeat’s press kit as well as their online platforms.

For this video I also helped to scout for people who were willing to try the product for the first time and film themselves at their homes. I briefed them on the video direction, collected the videos and put them all together.

More GOOD Meat content at https://www.youtube.com/@GOODMeat