In 2021, GOOD Meat, a brand of Eat Just Company, launched the world’s first cell-cultured chicken meat in Singapore. Together with Harsha, we were heavily involved in producing photography (Harsha) and videography work for GOODMeat’s press kit as well as their online platforms.

Besides filming and editing, I was also involved in the overall video production process, such as location-scouting, sourcing for on-screen talents, and producing/managing shoot schedules. At the start of the project when the team was still new in Singapore, Harsha and I also helped with event management and many other general miscellaneous tasks to ensure the events run smoothly.

I am very grateful to Harsha for bringing me onboard this project which was literally history-making. What GOODMeat offers is a breakthrough and fundamental shift in the way we consume food - it is now possible to eat real chicken meat without having to harm a single chicken. It is a revolutionary rethinking of our food system that has been broken for too long, and I am proud that Singapore is the first country in the world to approve of its sale, and that I got to be a tiny part of it.

More GOOD Meat content at https://www.youtube.com/@GOODMeat